# The idea-to-action worksheet
Mitch Tarala · mitchtarala.com

## 1. The idea
I want to help [person] do [task] with less [friction].

## 2. The problem
- Who experiences this?
- When did it last happen?
- What do they do today?
- Have I spoken with someone who has this problem?

## 3. The smallest useful experiment
One thing I can make or test in a week:

What I will deliberately leave out:

Time and money I am comfortable spending:

## 4. Define a signal before starting
I will consider this useful if:

Who I will ask for feedback:

## 5. Learn and decide
What happened? What surprised me?
What should I keep, change, or stop?
My next small action and date:

Example: Test a one-page booking form with three customers before building a full customer portal. Watch where they hesitate; ask whether it makes the task easier.